Fairmont, Raffles, Luxury Hotel
My Role
User Research, Information architecture, Design system, Agile Backlog Management
Tools
Figma, Miro, Contentsquare, Usabilla, Optimizly, Teams
Context
Hotels, Luxury, Booking Funnel, Conversion Funnel
Overview
Accor owns a lot of brands, especially luxury ones. But who says a lot says differently and the question was: How to create some guidelines and design principles for all these brands which have each their identity and universe? The job was to rationalize all the resources and to create a framework that contains some rules for the website including style variations.
I worked with a special international squad and we had to take care of the entropy due to a large number of stakeholders from all
around the world. I learned how to work with these specific constraints and I appreciated the international teamwork very much. And the luxury hotel field is a very nice niche to study.
Scope of work
- Booking funnel, design sprints
- Designing new design features
- Creating a Design System
- Measuring data of the design increment
by Anthony
English 
French