Accor Live Limitless
My Role
User Research, Information architecture, Design system
Tools
Figma, Miro, Contentsquare, Usabilla, Optimizly, Teams
Context
Hotels, Booking Funnel, Conversion Funnel
Overview
Accor Live Limitless is the biggest french hotel group. They own a lot of hotel brands from all price ranges. My mission was to help the feature teams to improve the booking funnel (“Search N Book”). My tasks were based on the user discovery to its checkout. The main goal was to display a large range of information, especially the rates, to convert the prospect.
I had to deal with many constraints depending on a large panel of use cases. From fidelity advantages to adding clarity about the resort fees or implementing special offers into the results list, I was interested in collaborating with this famous client. I learned a lot of insights about user conversion, information architecture, and rate psychology.
Scope of work
- Booking funnel, design sprints
- Designing new design features web + app
- Design system compliance
- Measuring data of the design increment
- AB Tests producing
by Anthony
English 
French